Best Technology Practices – Using Videos in Real Estate

Home owners insist on outstanding photos and a very detailed description for their home’s listing, but VIDEOS should also be a crucial requirement for listing their home as well! Having a property video in your home’s listing can expedite the buying process by 73%!! How…. by emotional connections and the extensive reach of exposure. YouTube is the third most visited site on the internet, accounting for 10% of all internet traffic. Adding a property video to your home’s listing will make it stand out above the rest.


Using a video will drive more traffic to your listing and attract more serious inquires.  86% of home shoppers use videos in their search to find out more about the property or community. Videos can be exceptionally helpful for a relocation buyer. Not only can buyers learn more about the property from a video, but they can also learn about schools, transit, restaurants, hospitals, and much more. When your audience feels like they can connect to your home and envision themselves in the lifestyle, these videos can yield great results in selling a home faster! Currently, only 3% of real agents use videos, when selling a home you will want to partner with a Realtor who embraces the powerful influence of videos!

Christina Entrot is the Director of Interactive Marketing at Coldwell Banker Realty Corp Associates in Lansdale, PA.

Statistics provided by the National Association of Realtors.

Tag: Property Video