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Is Your Brand Turning Away Talent?


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duty of care

Duty of Care – Keeping Employees Safe in High Risk Locations

19 April 2018 / By Nick Royle / Business  / Business Travel Tracking  / export  / Global Mobility Management  / Global Talent Mobility  / HR  / International Assignment  / Relocation  / 

Duty of Care – Keeping their global business travelers and assignees safe has become much harder for companies than it…

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restrictive covenant

Should Companies Include Restrictions in Assignee Contracts?

9 April 2018 / By Nick Royle / Business  / Global Mobility Management  / Global Talent Mobility  / HR  / 

Anytime a company sends an employee on assignment, there are multiple issues to consider, although some tend to be overlooked.…

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MSI News

Baker's Dozen

MSI wins 1st place for Quality of Service in HRO Today Magazine’s 2018 Baker’s Dozen: Relocation Ranking

March 25th 2018 – MSI Global Talent Solutions, a human capital advisory firm that enables companies to improve, grow, and…

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Move for Hunger

MSI Global Talent Solutions and Move for Hunger Announce Collaborative Effort to Help Feed Families in Need

Hampton, NH February 12th 2018 – MSI Global Talent Solutions, a professional services organization dedicated to helping companies create human…

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GDPR

Not yet GDPR compliant? Here’s how to minimize your organization’s risk

For better or worse, it’s almost here. On May 25, after a two year transition period, a strict new regulation…

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high-risk travel

Keeping Employees Safe in High Risk Locations

Keeping their global business travelers and assignees safe when visiting high-risk travel locations has become much harder for companies than…

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GDPR – Will you be ready?

Summary: What is the GDPR?  Who needs to comply? In this session we reviewed the highlights of the new General…

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Global Talent Strategy: Modernization to Facilitate Success

Summary: Organizations continue to be impacted by the evolution of advancing technologies, shifting political climates and high competition for quality…

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Is Your Brand Turning Away Talent?

29 March 2018 / By Nick Royle / Business  / export  / HR  / Marketing  / Talent Management  / 

For some companies in some industries – even those not considered top employers — recruiting and retaining talent isn’t an issue. Either they pay much more than competitors, are in highly desirable or overcrowded sectors, and/or are the only employers around.

But for many companies it’s just the opposite, with increasing competition for qualified employees, high attrition rates, and a growing number of unfilled positions.

While there are many strategies for addressing this, one that’s key, but often overlooked, is building and maintaining a good brand. Not only is this essential for attracting and retaining customers, it’s also a factor in attracting and keeping good talent, especially in industries where the shortages are most acute.

As most companies know, the best talent can pick and choose. And today, according to reports like this one from SHRM, what’s most likely to make someone pick your company over another, and stay for awhile, is your brand. While compensation is also important, the brand is even more so, especially among Millennials.

This isn’t a brand in the traditional sense (e.g., logos, packaging, and slogans) but a broader definition that’s evolved over the years to include things like workplace culture, employee experience, and overall reputation.

What this comes down to is that those who win the talent war, or at least the occasional battle, are those who offer what employees say they want the most: respect, flexibility, good benefits, etc. These companies also win points when they demonstrate integrity, transparency, and a high level of corporate social responsibility (CSR).

CSR can include things like social and environmental initiatives, which another SHRM study links to an improved ability to attract applicants. The reason, says GreenBiz, is twofold: pride in being affiliated with such companies and the perception that socially conscious employers care more about their workers.

One example of a company that exemplifies this is Toyota, which was recently named by Newsweek at one of the world’s greenest companies. The company not only scored in the top five percent of global companies, it was also ranked number one in the automobile category in the Global 500 greenest companies.

Maintaining a brand involves more than the above, though, but also taking steps to counter negative publicity, like unfavorable online comments and reviews from dissatisfied employees. As this can easily tarnish a brand, it’s important to determine the cause – especially if it happens often – and address it sooner rather than later. Or else.

Beyond this, another brand essential is authenticity. In fact, it’s often considered the most important. Companies can spin all they want, but bogus messaging eventually backfires. Authenticity, on the other hand, is what ultimately builds trust and gets results. Not only with current and future customers, but also current and future talent.

To learn more on how MSI can help you brand for talent success, please contact MSI at info@msigts.com or call +1 (603) 274 9100

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